Partnership Proposal · B of 2
FH2O ×
Cocoa Coast.
Australia Co-Launch.
A parallel brand on shelves you already own. No shipping, no customs, no new logistics. Just a second outfit on the same product.
The bottleneck isn't access. It's positioning.
Your relationships are set. Your distribution is humming. Your product is class-leading. The label it currently sits in signals "fruit juice on the shelf with the others." FH2O dresses the same product in something that walks into a room and tells everyone else to sit down.
This is the lower-risk, lower-friction version of working with us. No shipping. No customs. No new market entry. No new logistics. Just the same product, in a second outfit, on shelves you already own.
You cover the cost of the first production run of FH2O-branded cans. We cover artwork, marketing, retail activation, and trade. We launch alongside your existing label within 90 days. We commit to tripling your total watermelon juice volume in Australia within 18 months.
One full production batch of FH2O-branded cans, size to be agreed. Likely 50,000–100,000 cans for an Australian launch. The entirety of your upfront commitment.
You introduce us to your buyers. We sell the second SKU into them. We never approach your customers without you in the room. We never undercut your existing label.
24 months in Australia. You keep every private-label and wholesale arrangement you already have. We're simply the only consumer-brand-led watermelon juice you produce alongside your own consumer label.
A single point on your side to coordinate production, retail introductions, and supply.
Your existing watermelon juice is competing with the rest of the fruit juice aisle for one slot on the shelf. With two brands from the same factory, you take up two slots.
Keeps every customer who already loves it. Same listings, same packaging, same trust. You don't change a thing about what's working.
Reaches the customer who currently walks past. The 25–45 urban contrarian who buys on stance. New audience, no cannibalisation.
Total Cocoa Coast watermelon juice sold goes up. Existing customers don't have to do anything different. Retailers see your category footprint double from the same factory.
Sign partnership in principle.
Brand artwork finalised for AU production. Retail introductions begin.
First production run. Marketing campaign in pre-production.
FH2O hits Australian shelves alongside your existing label. Launch campaign goes live.
Activation, retail expansion, content engine. Triple-volume milestone hit.
The free first production run is the upfront commitment. The ongoing economics are open. Same three structures as Proposal A.
No shipping. No customs. No new market entry. The total cost on your side is one production run.
If FH2O does not perform in 12 months, you can wind it down without disrupting your existing operation. If we have not hit measurable, agreed milestones at Month 12, you can exit the exclusivity clause with 90 days notice.
Two products from the same factory.
Two brands. Twice the shelf.
Same supply chain.